Does this bedroom look like a dream come true or a saccharine nightmare? Either way it’s complete kawaii overload. A bright and disorienting “swarm of neon-colored cuteness.” Entitled Colorful Rebellion — Seventh Nightmare, the room is an immersive installation created by Japanese artist Sebastian Masuda.
"This installation, which filled the Kianga Ellis Projects in Chelsea, New York earlier this year, features a room bursting with manufactured objects of cuteness, including bundles of fake fur, stuffed animals, plastic jewelry, girl’s hair accessories, dollhouses, and other colorful toys that completely cover the walls and ceiling of the room. In the middle of the room is a bed, which visitors could lay upon and gaze up at the explosion of “Harajuku kawaii” closing in on them from every direction.”
Harajuku is an area in Japan known as a hub for Japanese youth culture and fashion. Fans of Japanese street fashion gather to show off all sorts of distinctive and outrageous styles. Masuda recognizes that this is sometimes much more than a flamboyant hobby. It’s often a vital coping mechanism for youth in Japan.
"One must understand that in Japan, therapy and psychological outlets are not as acceptable as they are in the United States," Masuda explains in his artist statement. "The majority of the time, these girls do not fit in with their classmates and community. Harajuku is not only a place where they can be different without consequence, it is also a place that provides fashion alternatives for girls to express dark emotions in flamboyant, alternative styles."
In addition to being an artist, Masuda owns a Japanese boutique called 6%DOKIDOKI and has been very influential in popularizing kawaii culture, both within Japan and around the world.
[via My Modern Metropolis and The Huffington Post]